The acquisition of the Brasilia brand in October 2015 reinforced Bianchi Industry’s market penetration outside the automatic vending sector, a sector where Bianchi Vending is already an acknowledged leader. To sum up, Bianchi Industry caters for all the needs of the professional out-of-home food & beverage service market and offers innovative solutions for professional operators of the Ho.Re.Ca. sectors (hotels and food & beverage services), bars, ice-cream parlours, patisserie shops and vending machines. In addition, the commitment to building up the BI-shop brand reflects the desire to be a key player in the automatic stores market as well.
The Bianchi Industry growth strategy aims to reach a leading position in the international professional food & beverage service market without affecting the operational autonomy of the three proprietary brands.